How have you created a "brand identity" across your music video, digipak and advert? similar images, colours, wording, style etc.
The similarities between the digipak and advert is they both have the black and white (saturated) colour in there to connote the theme of the album. i decided to use a similar font for both ancillary tasks. Even though the words quote "the new album" this isnt using an imperative or forceful tone. i believe this creates brand identity. But not only did i use colours to create this but also font. For both tasks i used the same photos in order to follow the pattern. I also included the music logo in both tasks.
Its important to create a brand identity because it gives the audience an image to associate with the album. This makes the company more money because audiences know the album and are able to follow the trade mark. The emotion shown in the digipak adverts are sad and drained, which gives an in indication of what the album will be like. This will sell the song to the target audience mainly as they know to follow the pattern of previous albums.
Elaborating on the use of colour being dull and soulless, the target audience may have been through similar experiences to the people in the song, therefore they can relate to the album and also feel a part of something. This links with Maslow's Hierarchy of needs, showing people like being related to and part of something.
Digipak
- Strengths of my digipak were how I put all the features together using PixelMater.
- The clarity of the album information
- The use of various fonts which stop it from being boring and dull
- Portrays the general mood of the album.
- Tells you who features on the album
- The way the pictures link with the colours and fonts..
- Wouldn't grab someone's attention
- Looks like every other album in that genre
- Not a lot of information
- Doesn't portray the exact genre
- Track listing too plain
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