Digipak's are normally used for special editions or albums. Digipak's became popular in the 2000's. Digipak's are conventionally designed to fold into a square or come together like a gatefold but can have a different amount of panels. And tends to be made out of cardboard rather then a plastic shell. Inside the digipak there will be information about the artist or album. The colours and theme will usually complement the artist or signify the genre of the track.
For example:
The loud vibrant colours complement and title of this digipak. And would also set the tone and give there target audience a feel for what the mood of the song. The colours and fonts used would also create the artists identity.
This that would normally be included on a digipak are:
- Title
- List of songs
- Bar code
- (Maybe) some extra information about the tracks
- Record label
- Brand identity
The purpose of a digipak is to promote the up coming album that is soon to be released. To almost tease the audience by realising just one song. Some digipaks might also tell the audience some background information about the album. The use of picture or art can be very affective for a digipak to represent or signify a message.
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