Lip Syncing

This is a shot clip of Josh practicing up syncing before we asked him to be apart of our music video. This was his audition to see if he was worthy and not embarrassed of lip syncing into the camera. This also enabled us to see if he learnt the song within the time we gave him.

Analysising a music video

Fetty Wap - 679 

 

• A mid- shot is being used at the beginning of this music video with Fetty and two ladies walking through to establish where they are going. Fetty walking with two ladies might also connote that he is using them in a over sexualised way (which supports the Madonna whore theory/Laura Mulvey theory because the girls could be seen as a male gaze) or as a trophy. 
• "hey man, wheres your suit man" represents that they are tying to be prestige and that it is an exclusive event. There are also two security guards that supports this. In this music video the security guard are dressing in black which could connote danger/authority. 
• When Fetty and the two girls walk through a mid shot is used and the audience is presented with a house full of people this could support maslows hierarchy of needs because by having a lot of people turn up to your party makes you have a sense of belonging and boost your self esteem. 
• The title "679" has been edited to flicked on screen during the music video for 4 seconds this could be a way if making the pace of the music video faster and seem more chaotic. 
• Low lighting is used in the music video as well which suits the location (a party) but it also makes it seem more mysterious. 
• A shot reverse shot is used to signify Fetty is looking at a blonde lady wearing revealing clothes (Supporting Mulvey- Male gaze) By using this shot the audience can identify that Fetty is focused on this lady in particular. 
• Fetty and his friends are also drinking from the bottle this could represent rebellious behaviour this could encourage Fetty's target audience to follow his actions and see this as something "cool". 
• The 4th wall in then broken by Fetty and the blonde lady this engages the audience and makes them feel apart of the music video. 
• "sipping on some likes of fine wine though" When this part of the song is sung Fetty acts this out the lyrics. 
• Fetty also uses his signature quite "17 38" this is Fetty's trade mark and says this in every video he has produced. 
• "Press Rewind though" editing has been used to actually rewind the music video a few seconds back. This collates with the lyrics being sung and makes it more interesting to watch. 
• "Tell me what you see is it money or is it me" This connotes that all people think about in this music video is money and just how much money they have and could be using them for there money. 
• A long shot is then used to connote 3 girls on a bed with there hands all over one male. The male is also holding a lot of money in this hands the girls are also being very over sexualised with bra and knickers on this may appeal to a male as a women might be offended in how women are being presented in this music video. 
• The male is also wearing red. Red is seen as a sexual colour and connotes love but could also connote danger. 
• Red lighting is also used to set the scene this could link with the red light district. As the girls are also half naked. 
• Flashing lights are used to pick up the pace of the music video. 
• Two people also walk out from the toilet together with the accusations they have just had sexual intercourse. This could be seen as a norm at a party and the right this to do. 
• "Hashtag. Zoo gang" was edited into the music video this could also support Maslows hierarchy. 

James Morrison History

James Morrison: 
James Morrison (born James Morrison 13 August 1984) is an English singer-songwriter and guitarist from Rugby, Warwickshire. 

  

James Morrison falls under the music genres of soul, pop and rock. James has been producing his own music since 2006.  He achieved worldwide success with single "You Give Me Something", which reached No. 2 in the

Netherlands and the No. 5 spot in the UK.

Label records James have been apart of Polydor/interscope island/ Universal Republic 2011 - Present.

James currently has 4 albums: 

• Undiscovered (2006)
• Songs for you, truths for me (2008)
• The awakening (2011)
• Higher than here (2015)

As a teenager he started busking when he lived in Porth, Newquay, Cornwall, in a local pub called the Phoenix. After some years of covering other musicians' songs, he eventually started to write his own music. He attributes his distinctive voice to a severe bout of whooping cough that nearly killed him when he was a baby.

According to Morrison, he was influenced by music from a very young age, listening to artists such as Stevie Wonder, Otis Redding, Van Morrison and Al Green. Morrison said that the first time he heard Stevie Wonder's voice he was close to tears, and has since been fascinated by the way he utilizes his voice. James Morrison has worked with popular artist Jessie J for the song "Up". Jessie J's music tends to be more upbeat where as Morrison creates more soul music with a slow rhythm.   

In 2007 Morrison was nominated for 3 BRIT Awards and won the Best British Male Solo Artist category. 

References: https://en.wikipedia.org/wiki/James_Morrison_(singer)

Song choice

Why did we choose this song?

We decided to go with this song because we wanted an element of the pop genre  which this song falls into however we didn't want a song from a really mainstream artist like Rita Ora, Rihanna and Jessie J- James Morrison has more soul to his voice and therefore it differentiates him to other artists. Also, the target audience we would suggest, for the majority of his songs isn't young people aged 14-18 therefore we wanted to take one of his songs, make it more narrative based by interpreting the lyrics in a different way with the intent that we would attract a younger audience because of the issues addressed.

We took into account that because it's a slow song about love and relationships, when we recreate the video with our own take on it, it may come across as cringe-worthy because it's not going to be a professionally made music video. However, with an idea of the visuals we want hopefully we will achieve the desired effect on the audience successfully.

What genre/s does your song fall into?

The song we have chosen falls into the pop/rock genre, this means the song is of a hybrid genre, as well as the other songs that James Morrison has written and sang. By taking a song from this genre it allows us to incorporate a wide range of conventions and elements as well as further challenging them and making the music video unique to our ideas and aspirations. 

What genre signifiers are in the existing video?  

• In terms of camera shots, like in the majority of most music videos, particularly that of the pop genre, there is a lot of close-ups of the artist singing.
• This video contains both performance elements and has a narrative structure running throughout- this is also common in pop music videos.
• in pop/rock videos the clothing that the artist/band wears is usually fashionable but not as revealing as in pop videos, and not as dull and dark as in rock videos. Usually the members are dressed quite casually, in jeans and t-shirt. They usually look quite laid back and you can see by their facial expressions of how passionate they are for their music. This can be applied to the music video above.
• The artist/band normally are seen performing in a studio, stage and sometimes outdoors. The location is usually lit up well via ambient lighting. There are usually close ups of their instruments when they are performing, which helps to show their passion for their music, and also again how natural it all is- this applies more to the rock genre and these images are not in the music video which suggests it contains more conventional elements of pop rather than rock.

schedule

This is a schedule that we wish to stick to as a group in order to get as much filming done as we can while all of our members and actors are free. This Schedule was put together by looking at our school time tables and arranging when we was free out of school hours.