Font/Typography: The font is very simple and minimalistic. 'R I H A N N A' and 'L O U D' are in white this could signify the pure imagine she is trying to promote. By having limited writing this does not distract the audience from the bold picture on the digipak. The writing could also be seen as very feminine and elegant which would target a more feminine audience. The word 'Loud' could connote from this digipak that Rihanna is projecting her power and emotion through the image by her body language and facial expression. Colour choices/Image: The image on this digipak represents a lot of emotion said power through the colours. For example red signifies love but can also signify fear. Rihanna had just changed her image which could signify she has changed the passion in her songs and the meaning. The close up of her face makes sure the audience is forced on her. Her red hair and lipstick makes her stand out from the crowd and be a bold female much like her real personality. The bold lipstick also supports the conventions of pop music. The CDs have a very elegant pink rose pinted on them to enforce the emotion she is trying to project to her fans with passion and love.
Colour: The colour used in this digipak are different shades of blue. Blue signifies sadness and cold emotions. But all titles are in red which goes against the cold effect being given of as red connotes love or danger. The audience could conclude that James Blunt is trying to represent he is sad because of love? There are also pictures printed in yellow and white. This could be to make the main picture of James blunt stand out more and white is seen as a pure/fresh colour. Wording: The wording used on this very limited on the front cover "James Blunt, back to bedlam" This is so the audience can focus on James because on the back it is a list of songs featured but still follows the blue, sad theme. Who the album was produced by but the boarder around it also links with the theme. Font: The font used on the front of the digipak is clear, simple but indie because the letters are not plain they almost curl. On the back the font looks like an older style of writing this might connote to the audience that this album is targeted at an older audience. Choice of Images: James blunt is on the front and CD cover but is seen in a abstract design. There is also a selection of silhouettes this create a indie/arty atmosphere. This would also have a impact on what audience this album is being aimed at.
In our music video we decided to follow a story line which involved the use of abuse towards a women. For example when josh grabs alix by the arm and turns her around.
we decided to do this as it goes against the original music video even thought he is looking out for her in the origanal the words still reflect our idea because "i wont let go". We have interpreted this in another way. "I wont let go" meaning he physically wont let go of her. From research i found out that women tend to be scared of there partnerer and live in fear of what they will do if they was to leave them. Throughout the whole music video we can see alix is getting abused over time it gets worse and worse.
Josh (our male actor) gets more angry over a period of time not only destorying Alix's life and controlling her but he starts to destoy his own life because he feels as though she is slipping away.
This is what tends to happen in real life the partner will get more aggressive and make there partner more scared and feel as though they have to stay with them to make them happy.
At the end of the music video we see Josh walk away all smug as he does get his own way and Alix is still trapped in a toxic relationship.
Before making my prezi i was unable to open my own prezi account therefore my peer (Beth Roostan) allowed me to use hers to make my prezi. Sorry for any inconvenience.
Conventions of a music video vary due to the genre of the song. But in this blog post i am going to be writing about the trypical conventions of a music video starting with the:
Camera shots/ Movement: Music videos conventionally use long shots, close ups and mid shots. This is for the audience to establish the location used, what emotions are being represented and what role the artists takes during the song. Close ups are normally used in a music video signify the emotions and reflect the words in the music video and regularly used to identify the lip syncing. Conventionally the camera movement will be focused on the artist to gain full attention from the audience. camera movements regularly include tilts, pans, tracking shots and crane shots.
Editing: When it comes to editing jump cuts are typically use. This is because this allows the song to move at various paces. For example if the cuts are fast the pace of the song should be fast unless they are intentionally being unconventional. Jump cuts also allows the music video to move from one location/scene to another. Other conventional editing techniques are fade (tends to be at the end of a music video) cross dissolve to establish two people have a relationship with in the music video.
Narrative structures: Stuctures also depend on the genre of the song for example a pop song would usually have a story line to follow where as a garage song might not be concept based.
Costumes:Costumes are used to signify different characters in the music video and reflect the genre of the song. But the outfit they are wearing will potray what they are trying to represent. for example in katy perry's music video this would be conventional for pop songs because of the bright colours used. But in rap music videos you would expect to see them wearing big gold chains, baggy trousers and black clothing.
Locations:The location in a music video is to connote where the artits is and what they are doing. But locations also depend on the genre of the music video much like the costumes. For example if the loctaion was on a beach, a party.These things give a feel good vibe and would full under a hip-hop genre where as if it was in a dark basement this may fall under rock.
