Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media  products?

There are lots of conventions of music videos, including some sort of narrative and the lip syncing or the singer themselves. Depending on the genre the conventions change, for example pop would have more choreographed dance whereas rap or grime wouldn't necessarily have a narrative or any dancing, it is usually just them rapping/singing. For my own music video, we decided to include lip syncing and to follow a clear narrative. We did this to make sure our audience was sure on what our overall message was.

We decided to follow the indie/soul genre conventions. The conventions of this genre would typically be slow paced, dark colours, breaking the 4th wall and showing a lot of emotion. We wanted to go against the theme of the original music video which supported love, whereas in the one we created, there was violence and upset, portraying the bad side of relationships rather than only the good side.

Digipaks typically have 4 panels, which have minimal information about the album that is being released, the artists name, what songs are featured, the title of the digipak, barcode, small print and production company logo. For my own digipak I followed most of the conventional features.

Digipak adverts are much like a digipak, but just include further information like when its going to be released and sometimes people who have been involved in making the album.