Stars and their identities

Skepta:
Skepta was originally a DJ from Tottenham-based grime crew 'Meridian Crew'. He then began searching for something new after the Meridian Crew broke up in 2005. Skepta, and his brother JME, joined Roll Deep for a short period of time before becoming new members of Boy Better Know in 2006. In 2006 he clashed Devilman for the DVD Lord of the Mics 2, remembered as one of the biggest grime clashes. This clash created a long running dispute between the two MCs starting a war with dubs being exchanged in 2015. The album Greatest Hits was released on 17 September 2007 which featured 'Boy Better Know'. 

Skepta self-released the first single "Rolex Sweep" in September 2008 and reached number 89 on the UK Singles Chart. Skepta then released the album Microphone Champion on 1 June 2009. He then also released single "Too Many Man" with JME, Wiley, Frisco and Shorty, which went to chart at number 79.
Boy Better Know is an English grime group and record label. The group was founded in North London by JME alongside his brother Skepta in 2005 as an independent record label and a means to publish their music.

Skepta falls under the genre of grime and rap. This type of music may attract a younger audience (13-18 years). Boys are more likely to listen to this music as it is usually more violent and abusive. Although girls could enjoy this music and feel socially accepted and feel part of a group. Rap music doesn't normally have a melody but more so a beat. 

Skepta sung with another famous rapper Kanye West. Who is also well known for his violent, loud and disruptive music. 

Skepta's locations for his music videos tend to be in estates with a group of people rather then just on his own. This could connote he has a big fan base and big group of friends. His audience might aspire to be like him and surround them selves in a big group. Even though a lot of people are present in his video there is no dance routine, the group of people are just standing around Skepta keeping him safe. But he also stands out from the group of people he is standing around with clothing. e.g in the 'Shutdown' music video he is wearing white when everyone around him is wearing black, Skepta is also above them by sitting on a wall or standing.  

Much like in his music video 'It ain't safe' he has surrounded him self with a group of people.

From watching his music videos and knowing his music he tends to cover up his identity this could make the audience feel as though they shouldn't trust anyone other then his friends and not tell anyone your business. 

Not only is he famous for his music but has also created his own style. He has had some iconic style moments, too, and has been extremely vocal about why fashion plays such an important part in his life. "I've been into clothes since I was a kid," said Skepta in a recent interview with Dazed, "going to garage raves and seeing all the Tottenham gangsters wearing Moschino and Versace; I just always had a passion for it." (http://uk.complex.com/style/2014/10/skepta-style-moments/)Boy Better Know is an English grime group and record label. The group was founded in North London by JME alongside his brother Skepta in 2005 as an independent record label and a means to publish their music.  The crew and label were established by Jamie Adenuga (born 4 May 1985). "Boy Better Know" also has a clothing line, and had a mobile network from 2011 to 2013. BBK (Boy Better Know) have also featured on songs by other notable UK artists, such as Chipmunk, John Eric, and Tinie Tempah. They feature on the remix of "Stay" by Jay Sean. They have also remixed N-Dubz's song "Na Na (Boy Better Know!)" etc.. But these artists also have the genre of hip-hop, grim and rap.