Digipak analysis

Font/Typography: The font is very simple and minimalistic. 'R I H A N N A' and 'L O U D' are in white this could signify the pure imagine she is trying to promote. By having limited writing this does not distract the audience from the bold picture on the digipak. The writing could also be seen as very feminine and elegant which would target a more feminine audience. The word 'Loud' could connote from this digipak that Rihanna is projecting her power and emotion through the image by her body language and facial expression. 

Colour choices/Image: The image on this digipak represents a lot of emotion said power through the colours. For example red signifies love but can also signify fear. Rihanna had just changed her image which could signify she has changed the passion in her songs and the meaning. The close up of her face makes sure the audience is forced on her. Her red hair and lipstick makes her stand out from the crowd and be a bold female much like her real personality. The bold lipstick also supports the conventions of pop music. The CDs have a very elegant pink rose pinted on them to enforce the emotion she is trying to project to her fans with passion and love.

Colour: The colour used in this digipak are different shades of blue. Blue signifies sadness and cold emotions. But all titles are in red which goes against the cold effect being given of as red connotes love or danger. The audience could conclude that James Blunt is trying to represent he is sad because of love? There are also pictures printed in yellow and white. This could be to make the main picture of James blunt stand out more and white is seen as a pure/fresh colour.

Wording: The wording used on this very limited on the front cover "James Blunt, back to bedlam" This is so the audience can focus on James because on the back it is a list of songs featured but still follows the blue, sad theme. Who the album was produced by but the boarder around it also links with the theme. 

Font: The font used on the front of the digipak is clear, simple but indie because the letters are not plain they almost curl. On the back the font looks like an older style of writing this might connote to the audience that this album is targeted at an older audience. 

Choice of Images: James blunt is on the front and CD cover but is seen in a abstract design. There is also a selection of silhouettes this create a indie/arty atmosphere. This would also have a impact on what audience this album is being aimed at.