Song choice

Why did we choose this song?

We decided to go with this song because we wanted an element of the pop genre  which this song falls into however we didn't want a song from a really mainstream artist like Rita Ora, Rihanna and Jessie J- James Morrison has more soul to his voice and therefore it differentiates him to other artists. Also, the target audience we would suggest, for the majority of his songs isn't young people aged 14-18 therefore we wanted to take one of his songs, make it more narrative based by interpreting the lyrics in a different way with the intent that we would attract a younger audience because of the issues addressed.

We took into account that because it's a slow song about love and relationships, when we recreate the video with our own take on it, it may come across as cringe-worthy because it's not going to be a professionally made music video. However, with an idea of the visuals we want hopefully we will achieve the desired effect on the audience successfully.

What genre/s does your song fall into?

The song we have chosen falls into the pop/rock genre, this means the song is of a hybrid genre, as well as the other songs that James Morrison has written and sang. By taking a song from this genre it allows us to incorporate a wide range of conventions and elements as well as further challenging them and making the music video unique to our ideas and aspirations. 

What genre signifiers are in the existing video?  

• In terms of camera shots, like in the majority of most music videos, particularly that of the pop genre, there is a lot of close-ups of the artist singing.
• This video contains both performance elements and has a narrative structure running throughout- this is also common in pop music videos.
• in pop/rock videos the clothing that the artist/band wears is usually fashionable but not as revealing as in pop videos, and not as dull and dark as in rock videos. Usually the members are dressed quite casually, in jeans and t-shirt. They usually look quite laid back and you can see by their facial expressions of how passionate they are for their music. This can be applied to the music video above.
• The artist/band normally are seen performing in a studio, stage and sometimes outdoors. The location is usually lit up well via ambient lighting. There are usually close ups of their instruments when they are performing, which helps to show their passion for their music, and also again how natural it all is- this applies more to the rock genre and these images are not in the music video which suggests it contains more conventional elements of pop rather than rock.