Analysising a music video

Fetty Wap - 679 

 

• A mid- shot is being used at the beginning of this music video with Fetty and two ladies walking through to establish where they are going. Fetty walking with two ladies might also connote that he is using them in a over sexualised way (which supports the Madonna whore theory/Laura Mulvey theory because the girls could be seen as a male gaze) or as a trophy. 
• "hey man, wheres your suit man" represents that they are tying to be prestige and that it is an exclusive event. There are also two security guards that supports this. In this music video the security guard are dressing in black which could connote danger/authority. 
• When Fetty and the two girls walk through a mid shot is used and the audience is presented with a house full of people this could support maslows hierarchy of needs because by having a lot of people turn up to your party makes you have a sense of belonging and boost your self esteem. 
• The title "679" has been edited to flicked on screen during the music video for 4 seconds this could be a way if making the pace of the music video faster and seem more chaotic. 
• Low lighting is used in the music video as well which suits the location (a party) but it also makes it seem more mysterious. 
• A shot reverse shot is used to signify Fetty is looking at a blonde lady wearing revealing clothes (Supporting Mulvey- Male gaze) By using this shot the audience can identify that Fetty is focused on this lady in particular. 
• Fetty and his friends are also drinking from the bottle this could represent rebellious behaviour this could encourage Fetty's target audience to follow his actions and see this as something "cool". 
• The 4th wall in then broken by Fetty and the blonde lady this engages the audience and makes them feel apart of the music video. 
• "sipping on some likes of fine wine though" When this part of the song is sung Fetty acts this out the lyrics. 
• Fetty also uses his signature quite "17 38" this is Fetty's trade mark and says this in every video he has produced. 
• "Press Rewind though" editing has been used to actually rewind the music video a few seconds back. This collates with the lyrics being sung and makes it more interesting to watch. 
• "Tell me what you see is it money or is it me" This connotes that all people think about in this music video is money and just how much money they have and could be using them for there money. 
• A long shot is then used to connote 3 girls on a bed with there hands all over one male. The male is also holding a lot of money in this hands the girls are also being very over sexualised with bra and knickers on this may appeal to a male as a women might be offended in how women are being presented in this music video. 
• The male is also wearing red. Red is seen as a sexual colour and connotes love but could also connote danger. 
• Red lighting is also used to set the scene this could link with the red light district. As the girls are also half naked. 
• Flashing lights are used to pick up the pace of the music video. 
• Two people also walk out from the toilet together with the accusations they have just had sexual intercourse. This could be seen as a norm at a party and the right this to do. 
• "Hashtag. Zoo gang" was edited into the music video this could also support Maslows hierarchy.